Pagans, Witches, Art and Beer are all topics that are creating the controversy surrounding Lost Abbey’s label for their Witches Wit bottle. This label, established in 2008, depicts a witch being burned at the stake. Now, its creating quite a stir.
In many countries, many years ago, women who were accused of practicing witchcraft were exiled from society, tortured and in many cases, ultimately killed. So keep in mind when reading this that the label is historically accurate.
Now, for the record, I am staying out of it. This is an intriguing topic with some heated discussions surrounding it. People think this image is offensive to the pagan community and to history past. Lost Abbey views it as original artwork, something they take great pride in, like their beer. Lost Abbey/Port Brewing is one of my personal favorites. I respect the brand and the beer.
But I’ll let you decide by giving you snapshots from the NY Times article, comments by angry people and Lost Abbey’s explanation.
First of all, the meaning behind the label. Head brewer and owner, Tomme Arthur has always done an amazing job with his Lost Abbey brand, creating a story behind each beer. The artwork on the labels are the means by which he tells these stories. The back of the bottle reads:
Whether you’re a wonder healer, a caller of spirits or a lover of black magic, they will find you. And on that day, they will boil your blood, singe your skin and make a point to burn your soul to the ground. From that lonely stake, you’ll be left to contemplate your life of spell casting, obscure texts and a world operated between the shadows of night and day.
Convicted of a dark art, the crowd will gather to watch as they raze your earthen existence. An intolerable pain is the cross you’ll bear that day as you are removed from this righteous world. No one will summon the courage to save you in fear of their life. It sucks. But such is the life of a witch. In honor of your fleeting existence, we brewed Witch’s Wit. A light and refreshing wheat beer, it’s exactly the sort of thing you might expect to find being passed around the center of town on witch burning day. Say hello to the Prince of Darkness for us.
The NY Times article simply states the facts and presents quotes from an outspoken member of the pagan and wiccan communities, a Ms. Noble:
Ms. Noble went home and wrote to her e-mail list. “Can we stop this brewer from their hate imagery?” read the subject line, in all capitals.
“Can you imagine them showing a black person being lynched or a Jewish person going to the oven?” she wrote. “Such images are simply not tolerated in our society anymore (thank the Goddess) and this one should not be, either.”
Immediately, friends and followers of Ms. Noble began sending complaints to the brewery.
In response, Lost Abbey posted a lengthy statement on their website. Unfortunately for the past 24 hours, I have not been able to access their website, so I will do my best to summarize. Essentially, Lost Abbey stated that they did not mean to offend anyone and that the label is original artwork depicting a story. This imagery has been used in artworks around the world for centuries.
The brewery stated that they will be reviewing the label and request to make a change during their November meeting. However, its reported that a decision has already been made to change the image. At the end of this long response, the writer opened the forum for discussion on the subject. I thought this was a nice touch.
The subsequent comments consisted of statements ranging from: “Lost Abbey is great. Tomme Arthur, keep doing what your doing” to “I didn’t find the imagery particularly offensive, but the description on the bottle- specifically, Say Hello to the Prince of Darkness for us very demeaning”. Some were outraged while others backed the brewery’s right to be creative with their labels.
Whats your stance?
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