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Beer Law: Campaign Ads Lend Fodder to Initiative 1100 Fire

September 28, 2010 3 comments

Store owner Wallace Wright appears in an online ad for Yes to 1100

You might be sick of Initiative 1100 by now (and please tell me below, if you are), but here is more fodder for the fire. Initiative 1100 is getting more and more face time, every time I turn on the tube.

The ad campaigns used by both sides showcase many in the local alcohol industry – some who are for it; others who are not. Here is a look at what is out there, so far.

 

No!

You probably have already seen the videos put out by the “No To Initiative 1100/1105” campaign. The two that are most often shown (and perhaps the only two out there) profile Washington winemaker, Darby English, and a Washington corner store owner.

Here is Darby English talking about why he believes the Initiative will harm his business:

 

Other ads showcase the safety hazards that many are pushing as the negative impact of the Initiative. This one is from a local firefighter:

 

Another video was put out by the Teamsters, who put 700-800 people to work in the alcohol distribution business. Take a look:

 

Yes!

 

But, where are the supporters videos? Until recently, it appeared that the “Yes to 1100” campaign wouldn’t put as much money into ads. But a recent video shows that maybe they were just saving all their guns for one ad. Check out this video of many of Seattle’s most prominent restaurateurs:

 

Many will say that this video is merely a collection of bar/restaurant owners, looking for cheaper liquor. But, the Yes to 1100 campaign has been out in the community getting video testimonials from many people in the alcohol industry. You can see some of these videos below.

Wallace Wright of the Meridian Market:

 

Jackie Moffit, local bartender and author of DrinkGal.com

 

Alison Helfen of the Wine Alley:

 

What I really wanted to show are the real people out there that will be impacted by the Initiative. Most of us are merely beverage consumers who care about the bottom line. Through these people’s stories, I think you can get a better idea of the impact of this legislation. Hopefully, it will help you make your choice next month.

 

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